DMARC tells receiving mail servers what to do with email that claims to come from a domain but fails authentication. It is the record that stops attackers spoofing a client’s exact domain.
The three policies
| Policy | What receivers do with failing mail | When to use it |
|---|---|---|
p=none |
Deliver it as normal; only report | Starting out, while you find every sender |
p=quarantine |
Treat it as suspicious, usually the junk folder | Once legitimate senders pass |
p=reject |
Refuse it | The goal for most business domains |
p=none is useful for a short while, but it protects nothing. A domain left on p=none for years is a common finding on MSP client lists.
Alignment: the part people miss
DMARC passes when SPF or DKIM passes and is aligned with the domain in the visible From: address.
- SPF alignment — the envelope sender (the bounce address) must match the
From:domain. - DKIM alignment — the
d=domain in the DKIM signature must match theFrom:domain.
Relaxed alignment (the default) accepts subdomains; strict alignment (aspf=s, adkim=s) does not. Many third-party senders pass SPF on their domain, not yours — so they fail DMARC unless you set up DKIM signing for your domain in that service.
A record, piece by piece
v=DMARC1; p=quarantine; rua=mailto:dmarc-reports@example.com; adkim=r; aspf=r
v=DMARC1— required, always first.p=— the policy for the domain.sp=— optional policy for subdomains (defaults top).rua=— where aggregate reports are sent.adkim=/aspf=—rrelaxed orsstrict alignment.
The record lives at _dmarc.example.com as a TXT record.
A safe path to reject
- Publish
p=nonewith arua=address and collect reports for two to four weeks. - Find every legitimate sender in the reports. Set up DKIM for each one.
- Move to
p=quarantineonce legitimate mail passes. - Move to
p=rejectafter another quiet period. - Keep watching: a new marketing tool or a migration can break alignment at any time.
Watchvera reads the DMARC record on every client domain, flags a missing record as critical and
p=noneas a warning, and gives you the record to publish.
See how Watchvera handles this: DMARC, SPF and DKIM monitoring.